Entrepreneurship: Wine Lovers Design a Lid to Keep Out Bugs

Renee and Greg Plumee, the creators of Thirsty Bug Enterprises, came up with a unique idea that caters to a specific niche, wine drinkers. This idea, although creative, was also quite risky. Renee and Greg contemplated about the idea of the “BetHat” for over a year, until they finally decided to trust their instincts, and create a company. The BetHat is a mesh- cover lid, designed specifically for wine glasses to keep insects out of one’s drink. In 2009. they invested $25,000 of their savings, which led to an opening of their own store just recently, in February 2011. I think that Renee and Greg will be successful if they stay passionate about their idea. They discovered a problem that was bothering them, which had no solution, and solved this problem by creating a solution. Although it is not determined whether or not their business will be successful, Renee and Greg are great examples of Entrepreneurs.

http://www.entrepreneur.com/article/220379

Article: Entrepreneur

Published: October 21, 2011

Written By : Michelle Juergen