Too much salt

November 30th, 2010 • Uncategorized

I remember back in the 80s and early 90s when you could go to any beach outside of Lima and camp.

Those days are dead for me and a large population of Lima.  With modernization and privatization of some of the beaches in Peru, Some of the fanciest places on earth were created. The most important of this complexes is called Asia. Which is one of the fanciest places in sout america and priobably the world. This place is almost like Ibiza, Nearly dead during the whole year, and crowded the whole summer. This is where most money is spend during the peruvian summers, and if yu have a chance to walk around the boulevard asia, you can see hundreds of different stores, restaurants, clubs, and so on

The problem is not that place, which generates great amounts of revenue. It is the highway one has to take to get there. It is so collapsed with advertisement, it is not weirtd to hear people killing themselves every day driving that highway. Almost 250 panels have been removed in the last two years and there are still too many!

There is a limit for advertisement, and if the companies can’t recognize that,  it is the government’s duty to put a stop to thinks that got way out of hands.

The magic of giving

November 28th, 2010 • Uncategorized

After last class I was thinking about the best Peruvian advertisement campaign I could remember of. This TV commercial for the Peruvian cancer foundation won quite a few awards. I hope you like it as much as I do.

What do you think about it?

Is bad marketing a bad idea?

November 25th, 2010 • 1 comment Uncategorized

I don’t know if you have already heard about a film called “a serbian movie”

Well, since its announcement it has been called the worst movie ever made, the most violent and sick piece of art ever created. I have read reviews calling the movie the most horrorific, brutal unflinching and dramatic movie ever made. Is that a bad thing?

I was talking with my wife who has a film studies degree and who is really good criticizing movies and she was telling me that art is not just about beautiful things. Each artist sets his/her own goal and that goal can go from making the viewer feel amazed or feel disgusted. I am not going to post the trailer of the movie as it may be NSFW, but if you are interested, look for it online.

Maybe the movie will do really good, we don’t know yet, but if it does, then maybe we can try that same marketing with other stuff other than movies, like food hehe

Viral marketing… to what extend?

November 10th, 2010 • Uncategorized

I have no Idea if you ever heard of the campaign “everfree” created by marc Ecko to promote himself and his brands. In the video you see some guys getting into an airport where the Airforce one is kept and spraying the slogan “Still Free” on the cowling ofAir Force One. Then a sign pops up that asks the viewer to go to their website for more information.

It is not until that moment that you understand what is going on. The logo of Echo unlimited appears on their website (www.stillfree.com) and an explanation is provided (They rent a plane painted the airforce one logo on it and created the video).

This video shows how there is no limit of how you can promote your brand. The real challenge is transforming that huge campaign into sales.

How do you spread the word?