I have no Idea if you ever heard of the campaign “everfree” created by marc Ecko to promote himself and his brands. In the video you see some guys getting into an airport where the Airforce one is kept and spraying the slogan “Still Free” on the cowling ofAir Force One. Then a sign pops up that asks the viewer to go to their website for more information.
It is not until that moment that you understand what is going on. The logo of Echo unlimited appears on their website (www.stillfree.com) and an explanation is provided (They rent a plane painted the airforce one logo on it and created the video).
This video shows how there is no limit of how you can promote your brand. The real challenge is transforming that huge campaign into sales.
How do you spread the word?