nataliecheung's blog

“this year’s winter is going to be one of the coldest…”
and then it starts snowing in the middle of november?
even UBC experienced snowfall 2 weeks ago.
to fight the cold, i chose to equip myself with…

starbucks

Seems like I’m not the only one appreciating the many starbucks locations around campus and around the world.
Look at their stocks..

http://finance.fortune.cnn.com/2010/12/03/starbucks-climb-isnt-over-yet/

So what exactly does starbucks offer other than overpriced coffee?

comfy couches?
nice christmas cups?

no, they have different sizes of cups.

short, tall, grande, venti

30 different types of coffee

to be honest, i dont know anything about coffee, so i wouldnt be able to tell anyways.
but what truly sets starbucks apart is their marketing strategy.

2 stores diagonally across from each other.
yeah so much for marketing…

but thats exactly what makes starbucks unique.
“It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.” Pour your heart into it by Howard Schultz

they recognize that everyone have their regulated way of walking to work, to workout, to school.
and most people like to stick to their routines, by having stores located diagonally from each other, they are attending to their customer’s needs, thinking from the customer’s point of view.

and thats what sets them apart.
their marketing strategy.
their attentiveness to their customers.