{"id":135,"date":"2012-01-14T21:49:46","date_gmt":"2012-01-15T05:49:46","guid":{"rendered":"https:\/\/blogs.ubc.ca\/nataliecheung\/?p=135"},"modified":"2012-01-14T21:55:34","modified_gmt":"2012-01-15T05:55:34","slug":"135","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/nataliecheung\/2012\/01\/14\/135\/","title":{"rendered":""},"content":{"rendered":"<p>Marketing involves a wide combination of factors that helps to build a company&#8217;s brand. A company&#8217;s logo is one of the most essential aspect of attracting customers. <\/p>\n<p>Famous logos involves<br \/>\n<img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/3\/36\/McDonald's_Golden_Arches.svg\/200px-McDonald's_Golden_Arches.svg.png\" title=\"Mcdonalds\" class=\"alignnone\" width=\"200\" height=\"160\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/logo-world.info\/wp-content\/uploads\/Nike-logo-1.jpg\" title=\"Nike\" class=\"alignnone\" width=\"400\" height=\"400\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/blogs.mccombs.utexas.edu\/the-most\/files\/2009\/01\/apple-logo.jpg\" title=\"Apple\" class=\"alignnone\" width=\"400\" height=\"455\" \/><br \/>\nI&#8217;m pretty sure we are all able to recognize these logos easily. This ultimately means the company was successful in creating a memorable logo that consumers will remember. <\/p>\n<p>Another aspect would be slogans.<br \/>\nPopular slogans involves:<br \/>\n&#8220;<em>I&#8217;m lovin&#8217; it<\/em>&#8221; for Mcdonalds<br \/>\n&#8220;<em>Just do it<\/em>&#8221; for Nike<br \/>\n&#8220;<em>Nothing is impossible<\/em>&#8221; for Adidas<br \/>\nSlogans are crucial for a company&#8217;s branding because a good slogan would stay in consumers&#8217; minds and ultimately affect their decision when deciding between their company and other substitutes.<br \/>\nThe best way to successfully promote a company&#8217;s product or service would be to create buzz and have many people talk about their brand and get their name out in the market. <\/p>\n<p>A good reputation is a key factor for a company. However for companies that seem to get stuck in this constant circle of not being able to create that &#8220;good&#8221; reputation, a better way to solve this might be to embrace their consumer&#8217;s mindset and turn that negative into a positive.<br \/>\nAn example would be the city of Las Vegas.<br \/>\nAfter repeatedly having an image of being a place of sin, the tourism board came up with an advertising campaign which included the slogan, &#8220;What happens in Vegas, stays in Vegas. Since then, Las Vegas blossomed into one of the world&#8217;s most popular entertainment city with a high influx of tourists visiting this city.<br \/>\n<img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.sfupb.com\/wp-content\/uploads\/2010\/03\/SFU-Las-Vegas2.jpg\" title=\"Las Vegas\" class=\"alignnone\" width=\"799\" height=\"477\" \/><\/p>\n<p>With the right combination of logos, slogans and reputation, a company will be able to reach out and attract potential clients, retain existing customers  and develop relationships with them to ensure their lifelong commitment to their company.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing involves a wide combination of factors that helps to build a company&#8217;s brand. A company&#8217;s logo is one of the most essential aspect of attracting customers. Famous logos involves I&#8217;m pretty sure we are all able to recognize these logos easily. This ultimately means the company was successful in creating a memorable logo that [&hellip;]<\/p>\n","protected":false},"author":3118,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-135","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/nataliecheung\/wp-json\/wp\/v2\/posts\/135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/nataliecheung\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/nataliecheung\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/nataliecheung\/wp-json\/wp\/v2\/users\/3118"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/nataliecheung\/wp-json\/wp\/v2\/comments?post=135"}],"version-history":[{"count":7,"href":"https:\/\/blogs.ubc.ca\/nataliecheung\/wp-json\/wp\/v2\/posts\/135\/revisions"}],"predecessor-version":[{"id":141,"href":"https:\/\/blogs.ubc.ca\/nataliecheung\/wp-json\/wp\/v2\/posts\/135\/revisions\/141"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/nataliecheung\/wp-json\/wp\/v2\/media?parent=135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/nataliecheung\/wp-json\/wp\/v2\/categories?post=135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/nataliecheung\/wp-json\/wp\/v2\/tags?post=135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}