Electronic cars are very expensive, time consuming to charge and difficult to find a charging location. Yet, the results of passenger car sales in Norway show that the all-electric Nissan Leaf is the leader of the pack, with tesla shares up 300 percent this year and with a market value of almost $17 billion (U.S.). According to taxpayers, this is a case of reverse revolution as the success of the Nissan Leaf is a “direct result of lavish tax breaks and perks awarded to its buyers”. It can’t be disputed that these cars are an innovative mastery, however the majority of its success cant be attributed to it.
Nissan spins a story of success within Norway due to specific tax benefits, however there are underlying flaws within its business model, which inhibits it from progressing further within the market. The advantages of Nissan are created solely from the government incentives placed around the purchase of Nissan including free parking, use of bus lanes etc. However, the fundamental reason that Nissan’s business plan is successful is due to the monopolisation of taxpayer funds transferred to the wealthy. This article illustrates that a company can be successful in more than one way than just its value propositions, at least in the short term.