This is an example of how far sustainability and eco-innovation can go, where dancing generates electricity for the club to function. The world’s first Eco-club, operated by a Dutch company, it seeks to reduce the environmental impact caused by the enormous amount of electricity generated for the club to function every night. Research by Enviu has revealed that an average club operating 3 days per week, consumes 150 times the electricity required for a 4 person family per year.
Based on what we’ve learnt in the team lecture on Integrated Marketing Communications, I feel that this is another way in which we can transcend traditional ways of marketing, especially in the area of Sustainability and the environment we interact with. Furthermore, as Sustainability is still a very new topic, youths would be more open to such ideas, hence an eco-club might be a practical and effective way of promoting sustainability issues.
As what Dongen from the article I’ve read has said, “The key is to utilize the interaction of the clubbers with the environment.”
The article can be found here http://www.independent.co.uk/environment/green-living/power-to-the-party-people-ecoclubbing-is-coming-451137.htmlhttp://www.independent.co.uk/environment/green-living/power-to-the-party-people-ecoclubbing-is-coming-451137.html