A new label has just been introduced, created by a group of companies and a wind turbine maker, Vestas. A label indicating that a product has been produced in part or in full by wind energy.
Is this just another label, joining the thousands of labels we have yet to recognize? Personally, I feel that there are indeed too many labels in the market. Furthermore, many of them are created by companies seeking profit by identifying itself as being sustainable, such as “100% free trade”, “Made from recycled material” or even “15% less plastic”. Yet another greenwashing technique.
Even if this new label, WindMade, is regulated by independent organizations, how are we, consumers to know that which labels are the right ones to use? Which organizations truly support the needs of ignorant consumers?