How many of us have read something in a newspaper, in an online article, or heard something in the radio about the rising price of oil, or the amount of fish in the world depleting to the extent that fisheries have collapsed? I’m sure most of us have interacted with such news in some way or another, but how many of us have been affected by it – that we actually take preventive action against it?
Just to compare 2 ways of translating information about the environment, and how our actions have affected the world we live in.
1) Time line of the amount of Atlantic Cod available in the world
2) A trailer of the documentary movie about the devastating effect of overfishing
How did you feel about the timeline? and the video? I thought that the video really played on the emotions of the public. Skeptics may be convinced that the video is meant to manipulate the public, however in my opinion, marketing in innovative and affecting ways is increasingly important in our aloof and desensitized society. News and graphs to illustrate the drastic impact of our actions has become so common, that we barely notice what environmentalists and conservationists are telling us: this is not something that is happening in the future, it is happening NOW.
P/S: The End of the Line is the first major documentary about the devastating effects of overfishing, which premiered in 2009 in the Sundance Film Festival. It was awarded the Environment Award in 2010 – which also led to many governmental actions against fishing, including WWF’s calls for industrial fishing boats to be scrapped in June this year.
2 responses to “The End of the Line”