Sustainability, Strategy, and Starbucks

Source: Digital Trends
Source: Digital Trends

In Sharon’s blog post on sustainability, Starbucks was being accused of non-environmentally friendly practices. As a short-term solution, the company set up more recycling bins within their stores. Upon investigation, however, Starbucks did not follow through with their green initiative and the cups ended up in the landfill. This is not the first case where Starbucks had displayed environmental degradation: they’ve employed municipalities without commercial recycling, and no access to recycling services.

Source: St. Croix
Source: St. Croix

In the past, Starbucks was ranked within the Top 15 Best Companies for the Planet in 2009. (Business Insider) As part of their global responsibility moving into the future, they are committed to “green retail”: energy-efficient branches, adaption of LEED, and energy and water conservation.

Although Starbucks didn’t uphold the eco-friendly standard they were formerly known for, consumers shouldn’t boycott the company just yet. The action taken to become environmentally friendly will take time: the company cannot change overnight, however, any steps taken towards bettering the environment are a step in the right direction.

 

Sources:

Business Insider: The 15 Best Companies for the Planet

SCS Global Services: Starbucks C.A.F.E. Practices

Starbucks: Global Responsibility Report Goals & Progress 2014

 

 

 

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