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The brave new world of future election campaigns

President election is the huge event in the life of nation, isn’t it? Especially now, when there are so many opportunities to follow and to get involved. 2012 elections in the U.S. are intensively discussed on the news portals, in social networks, blogs etc. New media give so many possibilities! At the beginning of the year Google launched the elections hub for people to watch, learn and discuss the upcoming event, President Obama runs his own twitter under @BarackObama,  Mashable discusses the possibility of voting on-line in its report , while U.S. government is already implementing this option for military or overseas voters.

Technologies create the brave new world of inexhaustible opportunities. According to Techcrunch, the 2008 election was about Facebook, while this year elections shifted to Twitter. What will come next? And how will new media change the nature of election campaign? Another article of Mashable is discussing the possible portrait of the candidate to the President in digital world of 2040.  Let’s have a look at the problems he might face:

According to the video, if any potential candidate to 2040 presidential race uses Facebook as a place to socialize and share his thoughts, he automatically becomes unelectable. Because each careless comment or status post, each easy-going photo of his/her students’ years entertainment activities will be found and brought to the light during the possible election campaign of the future. Does it mean that everyone should be really attentive to the content he shares in the web, that it is important to carefully monitor all the digital movements of yourself. Well…it would certainly do no harm. But apparently Facebook and Twitter won’t have such a great influence in 28 years? First of all, they can simply retire till that time, or people will become social-media averse and sick of sharing. Another scenario, proposed by Mashable, is a new hypersocial media, where all the data (from foot size till real-time pulse rate) would be available. Also social norms and value can change completely, and things unacceptable nowadays will become usual in future.

No doubts, world is changing. And this digital “improvements” will touch every side of our life, including politics and election campaigns. There is no chance to control the information anymore, but smart political engineers will find the way to convert the danger of new media influence into the benefits for their candidates. For sure, on-line political campaigns will replace the more expensive TV advertising. Possibly, we will be able to watch the reality show describing the life of candidate in all the detail.  Or, maybe, politicians will seek for the funds for their campaigns through projects like Kickstarter. Electorate is getting smarter. So who will win in 2040? The one who can provide the proper and up-to date communication.

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Access to YouTube may be blocked in Russia

Hashtag #HandsOffYouTube (#РукиПрочьОтЮтуба) exploded Russian sector of twitter with the breaking news concerning the biggest video-sharing website YouTube. According to Kiev Post news portal , Communications Minister of Russian Federation Nikolay Nikiforov warned that Russia could officially block access to YouTube, because of the scandalous movie “Innocence of Muslims”, hosted by the website. This anti-Islam film, which makes fun of prophet Muhammed, has sparked riots in a number of Islamic countries, such as Pakistan, Bangladesh, India, Indonesia and Afghanistan, which already limited or blocked access to YouTube , “Times of India” reported .

Islam is one of the traditional religion in Russia, as well as the Christianity, Judaism and Buddhism. 10 million people out of 143 million citizens of Russia are Muslims. Such a huge number makes Russian government worry about possible negative consequences of the free access to insulting video, which makes sense in terms of the powerful position of YouTube in nowadays information sector.

In the unlimited informational space random video can become a vigorous weapon with huge unpredictable effect. The good example of YouTube video influence was perfectly covered by the first episode of “Black Mirror” TV-project called “National Anthem”. There the short video of kidnapped member of the Royal Family, which appeared on YouTube only for 9 minutes and then was deleted, shook the whole country and put the Prime Minister into the shocking dilemma concerning the sexual intercourse on public.

Despite the fact of YouTube strong position and possible problems, caused by that, the idea of its shutting in Russia seems ridiculous, nevertheless, the decision of doing so will be taken on Nov. 3-5.

Interesting how one of the essential rights – right of free access to information – can be easily deprived from 143 millions of Russian citizens. In modern world information is a benefit accessible and owned by everyone. But who owns the information in Russia? And is this prevention step reasonable enough or it will cause more serious problems in future?

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