McDonald’s has always been famous for delivering their product promptly, whether it be filing through dozens of patrons on any given day through the lines, or herding cars through their drive thru. More recently, however, McDonald’s have turned to social media to add marketing to their list.
By utilizing the instantaneous nature of Twitter and Facebook, McDonald’s have been able to try different marketing messages and tactics on a large scale at minuscule cost. While McDonald’s can still spend big bucks for massive ad campaigns, they are also reaping the rewards of the massive gains made by using social media.
Once again, the constant push of technology is reinforcing the idea that every company, no matter how big or small, needs to react swiftly and effectively to the new changes. McDonald’s is finding new ways to engage with their customers, solidifying their position in the industry and pushing their advantage. It will be interesting to see how technological innovations will give companies advantages in the coming years.