Nathan Parsons' Blog

With all the talk about mobile apps and marketing, it seems right now as if things are getting blown out of porportion in terms of the expected returns for marketers.  But let’s take a closer look at the long term outlook and opportunities for companies.  First of all, 5 billion people currently carry a mobile phone, which is a much larger number than the number of people who have Internet access.  The future of phones leads towards more smartphones, and thus greater access that marketers will have to you.

So when is it a good time to invest in mobile marketing?  Internet marketing has already developed significantly, but mobile marketing is still in its infant state, which most would argue started with the release of the iPhone in 2007.  The mobile app market has seen increadible growth in 2010, and is expected to grow further.  So is this the way of the future?  The benefits to both consumers and marketers are increasing as the capabilities of mobile devices improves, and marketers should at the very least be researching their target markets to see if mobile advertising is a good fit. 

Not everyone will benefit from releasing a mobile app, but it seems as time passes and we become more and more reliant on our phones for information, not having a mobile marketing strategy will be like not having a website today.  The shift is on, and people’s demand for instant information is growing.  The question companies must ask themselves is when, not whether they should implement a mobile marketing strategy.

http://www.forms.techvibes.com/blog/preparing-for-the-mobile-marketing-revolution-2011-01-30