The running shoe, Nike, and the truth

My knowledge on the Raramuri was limited to none when I first started reading the blog lecture on this indigenous group. That is until it was translated to the “Tarahumara”. The Tarahumara on the other hand, is a term I have come across various times throughout my visits to Mexico and interactions I’ve had with family who give anecdotes on their experience/ interactions with this group. From all the (limited) but accumulated knowledge of the Raramuri, I had come to know them as a group with impressive running skills. The most impressive factor however, is how their running abilities are deeply rooted in their interactions with nature. 

 

Although I had previous knowledge of the Raramuri and their association with running, I did not consider the depth in which running was embedded in their knowledge systems and foodways. It was interesting to learn that the Raramuri “literally ran their prey to death” despite not being huge meat consumers. Their running capabilities stem from the development of persistence hunting, which means they relied on their endurance in order to come home with a successful hunt that will feed their families. Because the Raramuri fled to remote mountains escaping the influences of colonialism, certain modern technology such as concrete roads haven’t made advancements in the area; as a result, the Raramuri run on dirt trails and continue to be more adapted to natural than industrialized routes. 

 

The effects of globalism and capitalism on the Raramuri group are highlighted in terms of how their running skills have been noticed and adapted as a model for casual and professional athletes around the world. The Raramuri have become global icons for their incredible speed and endurance and have captured the attention from famous sportive brands such as Nike. 

Nike has attempted to sponsor individuals from the Raramuri group as ambassadors of a new running shoe, whose design was inspired by the Raramuri running skills. The most fascinating aspect of this concept however, is that the Raramuri rejected the offer because the running shoe interfered with their ability to run rather than enhance it- which ironically is what Nike advertised the running shoe would do to young athletes. From a young age, we have been fed subtle ideas of consumerism, introducing us to a culture that values having “indoor and outdoor” shoes in primary school, to having different styles of shoes for a variety of sports. To more westernized cultures, the idea of owning a pair of running shoes is normalized. In fact, it is deemed a “necessity” that sells the concept that a running shoe will not only improve your running ability, but will also help you “lose weight” or “make you faster”. Ironically, the Raramuri view the running shoe as an unnecessary feature that actually impedes on their running ability. It is interesting to note how consumerism has influenced us to believe that we need the running shoe in order to achieve a higher degree of athleticism, when in reality it is a distortion of facts sold to us by the nature of capitalism. 

This blog lecture along with the discussion we had earlier this morning really highlighted how Indigenous groups can still be deeply in touch with their cultures and in many ways, rejects lies that us, living in capitalist influenced cultures, believe into everyday. 

Susan and Pablo perspective on imports and exports

I want to start off this blog post/ discussion by pointing out the significance of the Benson and Fisher introduction. The contrast between both the western and indigenous perspective on key crops and its influence on diet and lifestyle brings in an interesting approach to the global trade system. Although I can’t speak for everyone, I will use my own experience to relate to both the “Susan” and “Pablo” experience in regards to broccoli production and consumption. 

In one of my first posts, I talked about how the facilitation of food access definitely limits how we think and consume food. I personally don’t think about where my food comes from, and how it came to land in the grocery store aisle. From a very western perspective, broccoli is a key food I use in my healthy meal preps throughout the week because it is easy to access at any store and it has been marketed to be a signature healthy food. However, coming from a heritage where my ancestors (grandparents) were also farmers who worked hard in order to survive on their daily earnings, it definitely puts into perspective how I use and appreciate the food in my kitchen. I am not, in any way, saying I know from experience, the drive it takes in order to pursue cash crops from a farmer’s perspective. But knowing someone close to me has gone through this experience, allows me to appreciate the “Pablo perspective” a lot more. Recognizing that I have considered food through the “Susan” and “Pablo” lens, I am more aware of the choices I make when I shop and I definitely try to be aware of who I support from a western standpoint. 

This is especially considering the presence of transnational corporations in foreign, and more specifically, indigenous lands, which have always been a problematic concept historically and geographically. This topic has been covered throughout various units in this course and it is also discussed in disciplines such as political science and international relations. This has become a thread that continues to impact the lives of indigenous communities to this day. It is very interesting because the economic and social systems of imports and exports maintain a level of hierarchy between consumers, producers and large companies. In more frank words, farmers of Mayan descent (and many other indigenous communities around the world), fall victim to this idea that if they work harder they will eventually earn enough to live a more luxurious life like that had envisioned. However, the systems in place are not meant to benefit these workers, instead, they are used as a means for production in order for foreign companies to benefit from their labor. 

A common theme illustrated throughout the units is the benefits and consequences of globalization in indigenous communities. Although it is a controversial topic of conversation, there is a thread that considers the growth of indigenous communities while maintaining a sense of authenticity in the modern era. It is hard to define what is considered traditional and what is considered outdated to the point where it is not functional/ efficient anymore. However, one point I feel is worth mentioning is how globalization has impacted the Mayan commitment, specifically how corn (in a less organic way) is resold back to Mexico for a much higher price than if it was produced and consumed domestically. I believe this highlights how much of the trade organizations have worked in favour of the transnational corporations and have left farmers with empty hope; as many other blog posts mentioned, the idea of the “American dream”.

The dangers of appropriation

Culture appropriation is a dominating topic of debate that circulates passionately in our societies. We often associate appropriation with aesthetics and fashion because that is where it has been most visibly evident. We see celebrities and social media influencers wearing articles of clothing that are clearly not from their culture in order to make a statement and gain popularity. Music festivals are notorious for motivating these types of attitudes because it gives people the space to experiment boldly. The deep concerns stem from the lack of “permission or acknowledgement” given to those cultures. The group who defined “appropriation” did a great job to also mention that it’s not just that lack of credit, but is also the absence of meaning. Without recognizing the symbolic value, the true meaning of the culture is lost and the credit becomes an “empty appreciation”. 

However appropriation is seen anywhere, as culture is broad and involves a multitude of aspects. To parallel the contents of this course I want to reflect on the appropriation of food, although it is not a highlighted topic of discussion it still possesses equal issues as aesthetics. A major example of a Latin American food that is commonly appropriated is Mexican food. I am Mexican and this topic of conversation is one that I find myself repeating often with peers and I felt this is a great platform to speak about it. 

We see Mexican food trucks, and tacos stands, and restaurants all over North America claiming to be authentic. Sadly, the authenticity falls short when we realize that the food combinations do have Mexican inspiration but it is remixed to satisfy the western palette. For instance, stereotypical hardshell tacos are popular among Mexican chain restaurants but it is a dish that you will not find in Mexico. The idea of the hardshell stems from the concept of a stuffed fried tortilla which is a Mexican delicacy (flautas, tostadas etc…), however it does not look anything like a U-shaped taco shell. I believe the problem isn’t so much about how the food has been altered, but the fact that non-Mexicans truly believe this is what Mexican food looks and tastes like. 

Even though I narrowed down my reflection to Mexican food, these attitudes towards different cultural food exist. Although it’s great to see that people do enjoy trying new things from different cultures, it is crucial that we do not forget where they truly come from and to also acknowledge that these cultural aspects are not original ideas we can claim as our own. There is the responsibility to give credit to the history and the value so we can preserve the authenticity of these cultures.

Inappropriate appropriation is a form of plagiarizing and it should be treated with the same penalties as academic plagiarism. 

 

Spam prevention powered by Akismet