Howdy,
One of the main tools used to attract traffic, and ultimately conversions, to your site is through ads, predominantly Google AdWords , as well as optimizing your SEO ranking. As the adage goes, “Where is the best place to hide a dead body? On the second page of Google search results.” However, it’s not necessarily intuitive to understand what your broad customer base might be using in their search, and what the best way to optimize your website is.
Cuutio, a Helsinki-based search engine optimization and performance analytics company, has provided the following tips:
1. Google AdWords’s keyword tool – this tool allows you to see trends in keyword searches and the effectiveness of keywords you might consider. Cuutio insists that you will often find keywords you had not thought of and this will help you tower over your competitors in search results.
2. Your customers and sales team – even in the online marketing world, there is no better source of understanding customer behaviour than the customers themselves, and if you have one, the sales team that should know them inside and out. Cuutio suggests talking to customers and gauging whether they use the same words you do to describe your products and whether they react positively to your word choices.
3. Google Analytics – Google’s own analytics platform can provide some insight into what keywords are currently driving traffic to your site, but is not necessarily built to optimize on new keywords. Of course, being in the SEO/SERP business, Cuutio also takes this opportunity to plug its own platform.
4. Your competitors – if they are driving more traffic than you are, then there is no reason not to analyze what they are doing and how you can improve on that. Mimicry is the best form of flattery after all.
So there you have it, folks, Cuutio’s tips on how to optimize your keyword usage and searching engine rankings. Good luck!
If you agree or disagree with any of these, leave a comment below. Thanks!
Signing off,
Navin
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