I am responding to the blog post “Going Green for Money“, by Jason Sidhu. In his blog Jason Sidhu states that companies are now not only going green for just the environment, but they are saving money by doing so as well. Sidhu argues that companies are now investing in a more efficient way of producing and are saving money. Companies such as Frito-Lay are “becoming more sustainable, [and] they are increasingly cutting costs and having a positive social impact“. Not only are they gaining popularity and helping to sustain the environment, but they are cutting back on production costs and their profit margins are increasing.

With all of this being said, there are some companies that ” “greenwash” consumers by claiming they are sustainable when they are not”. This is a new “strategy” which is emerging because companies know that consumers tend to buy green products and so they show that they are focusing on being environmentally friendly, yet they are not “following through with their green claims”.

All in all, the consumer has to be extremely cautious when buying into these ‘green claims’ set by companies. One way to determine if the product is really green is by being able to recognize and identify labels. Although, there may be food products which claim to be biodegradable the consumer should be able to recognize what the label means and figure out how much time is required for it to biodegrade.