I am responding to Robby Gill’s post “COMM 296 Ethics in Marketing: Inflated MPG Numbers”. To start off, this post was very interesting. I would like to bring the aspect of brand image and customer loyalty into attention. Robby Gill stated that Huyndai and Kia will have to adjust their marketing strategy in order to solidify brand image; in fact at the moment Kia and Hyundai definitely need to reacquire customer trust in order to gain customer loyalty in the long run. Offering credit to whom they did wrong to may be one way as stated in the post, however they need to develop a key marketing strategy to change up how consumers are currently viewing the Kia and Hyundai brand.

Offering credit would just be a short-term solution however these brands need to consider a new approach and developing a new marketing strategy that would be sustainable and would give the companies a long term competitive advantage over competitors. It will be difficult because they have not established themselves in the automobile market, however if the money is spent in the right places while using a strong long term marketing strategy, then the company may be able to see success in the future. As for now, they need to regain customers’ trust and a quick fix will only last for so long…