My name is Nazario as it is obvious by the name of my blog and I am business student.

Before I used to think of marketing as just advertizing; TV or radio commercials and announcements, huge billboards and flyers, but I have already had an insight about marketing and it’s quite interesting how once you know about it you can spot it anywhere at any time, even when we talk. This last point comes to be in how some brands have made their name self-descriptive for the product or what the product does, take for example “Google”, now when we refer to search something online we say “google it”. This is not easy and not quite normal because this case never came to be with “Yahoo”, at least I never heard nobody say “yahoo it”.

One of the things I like within the marketing tools is the ability to create or to attract attention and receive free publicity, last week during class we saw the video of Ali Baba’s Pizza, and free publicity is the first thing that came to my mind because the news were talking about it and the owner didn’t have to pay them, as well as the people who logged in to watch it online. One of the ways to attract this kind of things is to do something special and unique, and that’s where most of the times public relations comes to account.

But marketing doesn’t involve just one strategy or two; it involves a whole process where every detail must be accurate and related to one another in order to make sense to the public or market it is intended to reach. It involves a lot of creativity, for now a days we are subjects to a receive many information regarding “x” or “y” product, in order to stand out and actually satisfy a need or a want.

NML