Hi Comm 296!

Today, i’m writing about the latest post on Drew’s Marketing Minutes.

http://www.drewsmarketingminute.com/

In this post Drew discusses how having ads with a sense of humour is an effective marketing strategies for companies, and I have to say that I completely agree with him! He uses Kulula Airlines as an example of a company that differentiates themselves through their funny ads.  After looking at some of the pictures of the plane’s exterior on the website the image I get of this organization and it’s staff is very different than lets say Air Canada.  I see Kulula as being more personal and genuine as opposed to Air Canada which I see as being more professional and polished just because of this one ad.  The use of funny ads can change a companies positioning very easily and a perfect example of this is Diesel’s Be Stupid campaign.

http://verybadfrog.com/1553/funny-ads/be-stupid-diesel-ads

The ads in this campaign promoted being adventurous, daring, and spontaneous! They encouraged people to not take themselves so seriously and that life was not about the “smart” decisions, but rather about the stupid ones that created memories.  Drew’s perspective on this style of campaigning is that people will have a more positive image of the company and enjoy interacting with them more.  Young adults today are funny, outgoing, social and they want to deal with brands that are the same way.

I strongly believe that its not just sex that sells anymore, it’s humour too!  It is not just people who have personalitiesI anymore; each organization has a mini-culture and a unique personality in the eye of the consumer.  If they win over their consumers with their personality, this will result in more loyal customers.  Personally, I try to show my sense of humour during interviews because, not only does it break the ice, but it also allows the interviewer to get to know me as a person and not just as an applicant.

My conclusion is that companies don’t necessarily need to “be stupid” to be successful, but they should be smart when it comes to finding an effective marketing strategy that helps them connect with their consumer.