According to reports of Google, the very first Google Self Driving Car will soon be available in the automobile market in 2017. This is an incredible technological breakthrough of automobiles. The only thing drivers have to do in order to be driven, is just speaking or typing the location to the vehicle’s interface. Then the car itself will “drive” you to your destination.

A noteworthy point is that the self driving car provides both internal and external benefits. For internal, Google itself is expected to gain a significant amount of profit due to the patent and brand reputation. While for external, it helps expand the automobile market. Not only drivers buy cars, but also non-drivers. It increases the customer segments of automobile market and results in more potential customers, who do not have driving license and may be willing to purchase a self driving car.

Nevertheless, when someone gain, someone lose – traditional automobile manufacturer and retailers are expected to be the greatest loser when confronting the battle with the self driving car. The self driving car will be a big hit to the traditional automobile, which have to be controlled manually by human. The driving routine of people around the globe may meanwhile be changed by this breakthrough of technology.

Reference: https://blogs.ubc.ca/jiayihekary/2015/10/04/google-self-driving-car/