Nintendo is the first company to first have success in the handheld and home console video game market. Since then, the company has only gone downhill and has been crushed by its competition.

In 1979, Nintendo launched “Game and Watch.” It was a simple and elegant idea that turned out to be extremely successful. Following this, the company put out many successful products including “Game Boy,” “Game Boy Color.” Every product was bursting with innovation and profit figures kept on rising.

2006, Holiday Season- Wii was released. This was the turning point of the company. A company that had spent several decades defining itself and established itself as the number one leader in handheld and home console gaming had gone into a different direction. There was a physical component to the design of the Wii where you had to play games standing up and actually do physical work.

The product was innovative and it had a utopia phase where millions of Wii consoles were first sold. This utopia didn’t last. Gamers that had grew up with Nintendo products discovered that this product wasn’t anything they had seen before. The games lacked depth, the graphics and technical specs were inferior to competition. As explained in “Ries and Trout,” Nintendo should have diversified and established another brand.  Gamers simply stopped playing and found other consoles from other companies that made consoles that Nintendo used to make and as a result the reputation of Nintendo has a whole went down the drain.

References 

Cramblet, G. (2014, May 15). Why Is The Wii U A Failure? Retrieved October 6, 2014.

Crossley, R. (2014, August 27). Miyamoto explains Nintendo’s renewed passion for the core – CVG US. Retrieved October 6, 2014.