Marketing

So far in all my blogs I have talked about how the product changes in the kid industry, wedding industry and food industry.  Over the past few years, one social networking site stands out more than any other social networking sites.  I think most people would know that the site is Facebook. Facebook has become an addiction for many people because it is easy to use.  For this reason, many major companies create fan pages as a mean to advertise to their consumer.

In this generation, I think that Facebook has made it easier and more cost efficient for companies to create an advertisement. A company such as Lululmeon relies on social network website to advertise their products.  Lululemon’s Facebook fan page http://www.facebook.com/lululemon show many products to appeal customers.  In my opinion the marketing trends of relying Social Networking could be extremely effective when targeting young adults.  As a young adult, I know that many of my friends would just spend hours on Facebook instead of watching T.V or studying for the Marketing midterm.  The longer an individual stays on Facebook the more likely he or she is to be exposed to new information from a company.

One of the most “powerful” marketing features of Facebook should be the “like” or “share” function.  Nowadays, everyone likes to share everything on their Facebook status.  The “share” function would increase the likeliness for someone to share information of a company that they like.  Personally, I like to use the Facebook liking function for shops that I like such as Nike, Puma… this function can let other know more about me AND it’s actually directly promoting the company to my friends that might not have heard of the company.

Marketers should take advantage of the social networking giant, Facebook in their promotion scheme.  In the 21^st century, the use of new technology and marketing can create an advantage over competitors.