Marketing

Every since the introduction of the IPad, the tablet size device became one of the most well known tablet size device.  Before the release of the IPad, many people claimed that this product lacks a target market.  As we all know, there is always a “Die hard” group of Apple fans that would buy absolutely any Apple products.  Personally, I think IPad lacks many features such as lack of ability to multi-task, USB connections and so on.  Recently, HP introduces the HP Slate 500 Tablet which is “similar” to the IPad.  This tablet PC runs Windows 7 and support business solutions, from hospitality to insurance.  It has an USB port, built in camera, video calling ability.  Basically, the HP Slate has everything that the IPad does not have.  Even though the Slate has many functions that the IPad does not have it is difficult for HP to increase their share in the tablet market. The first reason is because the HP Slate targets middle class business people.  Another reason is because Apple users have an affective attitude toward Apple products.  Despite all the negative comments that IPad had at the beginning, IPad still manage to create a huge impact to the market.  HP Slate limited target market and market power would make it difficult for them to make a significant effect on the market.