Marketing

Daniel Kong’s post “The 5 E’s: The new 4P’s” http://www.xn--6rvs3i2wa.com/ got me thinking more about the product mixes and value based marketing.  In his post, Daniel stated that the 4 P’s plus the 5 E’s (Engagement, essence, exchange and emotion/experience) are the necessary criteria to make a brand shine.  Personally, I agree with what Daniel had said, well established marketing brands are the ones that has the 4 E’s characteristics.

I will use a brand that has the 4P’s along with the 5 E’s: Apple
Last year, I found that my Iphone was giving a no sim message.  I tired resetting my phone but it didn’t work so I decided to go to the Apple store.

Engagement: When I described my Iphone problem to them, the Apple employees said that they had encountered this type of problem before (establish a connection).

Essence: The employees were friendly and helpful

Exchange: Since the employee did not know how to fix this problem, they gave me a brand new Iphone 3GS

Emotion/Experience: I was satisfied with the results and my next computer will be… A MAC

Ultimately, the 5 E’s is a method of keeping a sustainable competitive advantage.  The 4 E’s are all customer service related method that store use to create a higher brand value.  In today value based market, only a brand with the 5 E’s and 4 P’s will be truly successful.