Marketing

This week I was inspired by Shaan’s Heart ATTACK Grill post (https://www.vista.ubc.ca/webct/urw/lc5116011.tp0/cobaltMainFrame.dowebct).  Basically, the Heart Attack Grill is a fast food hamburger restaurant that advertises high-calorie menu items with controversial names.  The store also have “uncertified” nurses and doctors serving the customers.  Since we are talking about the “place”, I realized that it is appropriate to talk about an alternative way of store design.  Unlike the traditional style of marketing, Heart Attack Grill clearly states the negative connotations associated with coming to the store.

Promotion Techniques

Magnetic Cafe waitresses

The store has nurses (revealing clothing) and doctors to attract customers.  As a matter of fact many café in restaurant also adapt to this trend, Magnetic Café in Richmond.  Magnetic Café has a daily theme with waitress dress as princess, French maids and nurses.  Does this increase the image of the market? Well it depends, I know that many of my friends enjoy the atmosphere and mood of the café.  In my opinion, sometimes the atmosphere of a restaurant is more important than the quality of the food.

Another innovative technique that Heart Attack Grill uses is the promotion of their unhealthy products.  Unlike most restaurants, Heart Attack Grill put strong emphasis on their unhealthy choices in their menu.  While fast food restaurant like McDonald is always trying to promote new healthier products.  This clearly shows how the location affects the style of promoting the service.  Personally, I highly doubt that this store would be able to survive in Vancouver (healthy conscious community).  However, since this store is located in AMERICA, I think that it would have its own market judging from the size of the people that live there.

Overall, the restaurant seems to be able to create a distinct image from other fast food chain.  I hope that one day I would be able to try it out!