Marketing

Are you unmotivated to do anything? If you admit that you are please continue reading… if you aren’t still read it please.

Since we are on the Advertising section, I think it is best for me to share some of my favourite advertisements.  Basically, I watched the weak store commercials while loading my YouTube videos.  Anyhow before I continue, here are two of my favourite commercials (very funny).

Chair pants

Food lift

The first reaction that I got after watching the video was: is the product real?  The commercial definitely advertise the message in a creative way.  That is why I decided to find more information on this topic (http://www.funnycommercialsworld.com/bc-dairy-foundation-the-weak-shop-and-chair-pants-commercial-2622.html).  In my research, I found that the Weak Store belongs to a non-profit group, BC Dairy Foundation.  Primarily the advertisements were made target to teenagers to tell them the consequences of not drinking milk.  “Not drinking milk would make you weak and not able to do anything”.  To relate this back to marketing, there is a type of advertising called public service advertising (PSA).  This advertisement is a type of PSA because it focuses on public issues sponsored by non-profit organization.  I personally think this is innovative and an effective way to get the message across to teenager.  The reason is because teenagers (like myself) that spent hours searching the video on YouTube would encounter that advertisement.  That advertisement connects with me personally because I feel that sometime I am unmotivated to do anything.

For those of you that have creative ideas that for lazy people, you can go to www.theweakshop.com and share your idea.  The winner will get a Mac Book Pro.  Before I conclude I just want to let everyone know that it is POSSIBLE to buy the chair pant and food lifter.  They are actual products that can be order online.  All the products earned from selling the product would be donated to KidSportBC.