{"id":10,"date":"2010-09-22T22:01:16","date_gmt":"2010-09-23T06:01:16","guid":{"rendered":"https:\/\/blogs.ubc.ca\/nelson\/?p=10"},"modified":"2010-12-12T20:22:21","modified_gmt":"2010-12-13T04:22:21","slug":"10","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/nelson\/2010\/09\/22\/10\/","title":{"rendered":"ITeddy"},"content":{"rendered":"
\"\"<\/a>
ITeddy<\/figcaption><\/figure>\n

Dragon\u2019s Den is one of my favourite business related reality show.\u00a0 The contestants each have their own personal business plan but lack the cash to start their business.\u00a0 Dragons in the show are multi-millionaires that would invest on the plan that interest them.\u00a0 One product that really caught my attention was the ITeddy, the teddy bear of the Twentieth century.<\/p>\n

I am pretty sure that most people have at least one teddy bear some point in their lifetime.\u00a0 Back when I was a kid, the most my bear can do is talk (with the help of 4AA batteries, of course).\u00a0 Today, kids won\u2019t be surprise that a teddy bear is able to talk.\u00a0 The \u201cTwentieth century\u201d teddy bear a.k.a \u00a0ITeddy has a built in media player, fun and educational games, serve as a digital photo-frame and it even tell you a bed time story.\u00a0 ITeddy is a great way for kids to learn technology and \u201cbe safe\u201d at the same time.\u00a0 Clearly, this product shows how technological advancement can change a teddy bear.<\/p>\n

To relate this back to marketing, I think the product include many Macro-environmental factors we talked about in class.\u00a0 Demographically, this product\u2019s target market is for the Tweens (the generation after ours), a group that get bored easily.\u00a0 Marketers for this product created a website so that the ITeddy is constantly being updated.\u00a0 Technical advancement shows that marketing is changing quickly. Consumers are given more choices, better quality product at a lower price.\u00a0 Sometimes I just think that life would have been so much easier if I was born 19 years later.<\/p>\n

[youtube]https:\/\/www.youtube.com\/watch?v=8EshrR-xk2E&feature=player_embedded[\/youtube]
\nOld school ad<\/p>\n

[youtube]https:\/\/www.youtube.com\/watch?v=-kwjYSn03-M&feature=player_embedded[\/youtube]
\nITeddy’s ad<\/p>\n

\n

Dragon\u2019s Den is one of my favourite business related reality show.\u00a0 The contestants each have their own personal business plan but lack the cash to start their business.\u00a0 Dragons in the show are multi-millionaires that would invest on the plan that interest them.\u00a0 One product that really caught my attention was the ITeddy, the teddy bear of the Twentieth century.
\nI am pretty sure that most people have at least one teddy bear some point in their lifetime.\u00a0 Back when I was a kid, the most my bear can do is talk (with the help of 4AA batteries, of course).\u00a0 Today, kids won\u2019t be surprise that a teddy bear is able to talk.\u00a0 The \u201cTwentieth century\u201d teddy bear a.k.a \u00a0ITeddy has a built in media player, fun and educational games, serve as a digital photo-frame and it even tell you a bed time story.\u00a0 ITeddy is a great way for kids to learn technology and \u201cbe safe\u201d at the same time.\u00a0 Clearly, this product shows how technological advancement can change a teddy bear.<\/p>\n

To relate this back to marketing, I think the product include many Macro-environmental factors we talked about in class.\u00a0 Demographically, this product\u2019s target market is for the Tweens (the generation after ours), a group that get bored easily.\u00a0 Marketers for this product created a website so that the ITeddy is constantly being updated.\u00a0 Technical advancement shows that marketing is changing quickly. Consumers are given more choices, better quality product at a lower price.\u00a0 Sometimes I just think that life would have been so much easier if I was born 19 years later.<\/p>\n

[youtube]https:\/\/www.youtube.com\/watch?v=8EshrR-xk2E&feature=player_embedded[\/youtube]
\nOld school ad<\/p>\n

[youtube]https:\/\/www.youtube.com\/watch?v=-kwjYSn03-M&feature=player_embedded[\/youtube]
\nITeddy’s ad<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Dragon\u2019s Den is one of my favourite business related reality show.\u00a0 The contestants each have their own personal business plan but lack the cash to start their business.\u00a0 Dragons in the show are multi-millionaires that would invest on the plan that interest them.\u00a0 One product that really caught my attention was the ITeddy, the teddy […]<\/p>\n","protected":false},"author":3818,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/nelson\/wp-json\/wp\/v2\/posts\/10","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/nelson\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/nelson\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/nelson\/wp-json\/wp\/v2\/users\/3818"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/nelson\/wp-json\/wp\/v2\/comments?post=10"}],"version-history":[{"count":6,"href":"https:\/\/blogs.ubc.ca\/nelson\/wp-json\/wp\/v2\/posts\/10\/revisions"}],"predecessor-version":[{"id":79,"href":"https:\/\/blogs.ubc.ca\/nelson\/wp-json\/wp\/v2\/posts\/10\/revisions\/79"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/nelson\/wp-json\/wp\/v2\/media?parent=10"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/nelson\/wp-json\/wp\/v2\/categories?post=10"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/nelson\/wp-json\/wp\/v2\/tags?post=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}