{"id":60,"date":"2010-11-21T11:28:26","date_gmt":"2010-11-21T19:28:26","guid":{"rendered":"https:\/\/blogs.ubc.ca\/nelson\/?p=60"},"modified":"2010-11-21T11:28:26","modified_gmt":"2010-11-21T19:28:26","slug":"heart-attack-grill","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/nelson\/2010\/11\/21\/heart-attack-grill\/","title":{"rendered":"Heart ATTACK Grill"},"content":{"rendered":"

This week I was inspired by Shaan\u2019s Heart ATTACK Grill post (https:\/\/www.vista.ubc.ca\/webct\/urw\/lc5116011.tp0\/cobaltMainFrame.dowebct<\/a>).\u00a0 Basically, the Heart Attack Grill is a fast food hamburger restaurant that advertises high-calorie menu items with controversial names.\u00a0 The store also have \u201cuncertified\u201d nurses and doctors serving the customers.\u00a0 Since we are talking about the \u201cplace\u201d, I realized that it is appropriate to talk about an alternative way of store design.\u00a0 Unlike the traditional style of marketing, Heart Attack Grill clearly states the negative connotations associated with coming to the store.<\/p>\n

Promotion Techniques<\/p>\n

\"\"<\/a>
Magnetic Cafe waitresses <\/figcaption><\/figure>\n

The store has nurses (revealing clothing) and doctors to attract customers.\u00a0 As a matter of fact many caf\u00e9 in restaurant also adapt to this trend, Magnetic Caf\u00e9 in Richmond.\u00a0 Magnetic Caf\u00e9 has a daily theme with waitress dress as princess, French maids and nurses.\u00a0 Does this increase the image of the market? Well it depends, I know that many of my friends enjoy the atmosphere and mood of the caf\u00e9.\u00a0 In my opinion, sometimes the atmosphere of a restaurant is more important than the quality of the food.<\/p>\n

Another innovative technique that Heart Attack Grill uses is the promotion of their unhealthy products.\u00a0 Unlike most restaurants, Heart Attack Grill put strong emphasis on their unhealthy choices in their menu.\u00a0 While fast food restaurant like McDonald is always trying to promote new healthier products.\u00a0 This clearly shows how the location affects the style of promoting the service.\u00a0 Personally, I highly doubt that this store would be able to survive in Vancouver (healthy conscious community).\u00a0 However, since this store is located in AMERICA, I think that it would have its own market judging from the size of the people that live there.<\/p>\n

Overall, the restaurant seems to be able to create a distinct image from other fast food chain. \u00a0I hope that one day I would be able to try it out!<\/p>\n","protected":false},"excerpt":{"rendered":"

This week I was inspired by Shaan\u2019s Heart ATTACK Grill post (https:\/\/www.vista.ubc.ca\/webct\/urw\/lc5116011.tp0\/cobaltMainFrame.dowebct).\u00a0 Basically, the Heart Attack Grill is a fast food hamburger restaurant that advertises high-calorie menu items with controversial names.\u00a0 The store also have \u201cuncertified\u201d nurses and doctors serving the customers.\u00a0 Since we are talking about the \u201cplace\u201d, I realized that it is appropriate […]<\/p>\n","protected":false},"author":3818,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-60","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/nelson\/wp-json\/wp\/v2\/posts\/60","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/nelson\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/nelson\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/nelson\/wp-json\/wp\/v2\/users\/3818"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/nelson\/wp-json\/wp\/v2\/comments?post=60"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ubc.ca\/nelson\/wp-json\/wp\/v2\/posts\/60\/revisions"}],"predecessor-version":[{"id":62,"href":"https:\/\/blogs.ubc.ca\/nelson\/wp-json\/wp\/v2\/posts\/60\/revisions\/62"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/nelson\/wp-json\/wp\/v2\/media?parent=60"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/nelson\/wp-json\/wp\/v2\/categories?post=60"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/nelson\/wp-json\/wp\/v2\/tags?post=60"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}