{"id":10,"date":"2019-10-21T14:38:12","date_gmt":"2019-10-21T21:38:12","guid":{"rendered":"https:\/\/blogs.ubc.ca\/newlearn\/?p=10"},"modified":"2019-10-21T14:38:12","modified_gmt":"2019-10-21T21:38:12","slug":"what-is-crm","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/newlearn\/what-is-crm\/","title":{"rendered":"\u0686\u06af\u0648\u0646\u0647 \u0628\u0631\u0627\u06cc \u062e\u0648\u062f \u06cc\u06a9 \u06a9\u0627\u0631\u06cc\u0632 \u0641\u0631\u0648\u0634 \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u06cc\u062f!"},"content":{"rendered":"

\u0627\u06cc\u062c\u0627\u062f \u06cc\u06a9 \u0641\u0631\u0622\u06cc\u0646\u062f \u0641\u0631\u0648\u0634 \u0628\u0627\u0639\u062b \u0645\u06cc \u0634\u0648\u062f \u0645\u0633\u06cc\u0631 \u0645\u0648\u0641\u0642\u06cc\u062a \u0631\u0627 \u062f\u0631\u0633\u062a \u0648 \u0628\u0627 \u062f\u0642\u062a \u0637\u06cc \u06a9\u0646\u06cc\u062f\u060c \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc \u06cc\u06a9 \u0641\u0631\u0622\u06cc\u0646\u062f \u0641\u0631\u0648\u0634\u060c \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u062a\u0627\u0646\u060c \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f \u0628\u0627 \u062a\u0644\u0627\u0634 \u06a9\u0645 \u062a\u0631\u060c \u0641\u0631\u0648\u0634 \u0628\u06cc\u0634\u062a\u0631\u06cc \u06a9\u0633\u0628 \u06a9\u0646\u06cc\u062f.<\/p>\n

\u0686\u0631\u0627\u061f \u0686\u0648\u0646 \u067e\u0627\u0633\u062e \u0647\u0627\u06cc \u0634\u0645\u0627 \u062f\u0631 \u0641\u0631\u0622\u06cc\u0646\u062f \u0641\u0631\u0648\u0634 \u062f\u0642\u06cc\u0642\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0645\u06cc \u06af\u0648\u06cc\u062f \u062f\u0631 \u06a9\u062f\u0627\u0645 \u0645\u0631\u062d\u0644\u0647 \u0627\u0632 \u0641\u0631\u0627\u06cc\u0646\u062f \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u06cc\u062f \u0648 \u0628\u0627\u06cc\u062f \u0686\u0647 \u0641\u0639\u0627\u0644\u06cc\u062a\u06cc \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f. \u067e\u0627\u0633\u062e \u0647\u0627\u06cc \u0634\u0645\u0627 \u062f\u0631 \u0645\u0648\u0631\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u0637\u0627\u0628\u0642 \u0628\u0627 \u0627\u06cc\u0646 \u0641\u0631\u0622\u06cc\u0646\u062f \u0645\u06cc \u0628\u0627\u0634\u062f \u0648 \u0647\u0645\u0647 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0627\u0632 \u0627\u06cc\u0646 \u0641\u0631\u0622\u06cc\u0646\u062f \u067e\u06cc\u0631\u0648\u06cc \u0645\u06cc \u06a9\u0646\u0646\u062f \u0648 \u0647\u06cc\u0686 \u06a9\u0633 \u0628\u062f\u0648\u0646 \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc \u06a9\u0627\u0631\u06cc \u0646\u0645\u06cc \u06a9\u0646\u062f.<\/p>\n

\u06cc\u06a9 \u0641\u0631\u0622\u06cc\u0646\u062f \u0641\u0631\u0648\u0634 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0634\u0645\u0627 \u062f\u0631 \u067e\u06cc\u06af\u06cc\u0631\u06cc \u0641\u0631\u0622\u06cc\u0646\u062f \u06a9\u0627\u0631 \u062a\u06cc\u0645\u062a\u0627\u0646 \u06a9\u0645\u06a9 \u06a9\u0646\u062f. \u0634\u0645\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u0631\u0627\u062d\u0644 \u0647\u0631 \u06cc\u06a9 \u0627\u0632 \u0627\u0641\u0631\u0627\u062f \u062a\u06cc\u0645 \u0631\u0627 \u062f\u0631 \u0641\u0631\u0622\u06cc\u0646\u062f \u06cc\u06a9 \u0645\u0639\u0627\u0645\u0644\u0647 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f\u060c \u0648 \u062a\u0634\u062e\u06cc\u0635 \u062f\u0647\u06cc\u062f \u062f\u0631 \u06a9\u062f\u0627\u0645 \u0645\u0631\u062d\u0644\u0647 \u0645\u06cc \u0628\u0627\u0634\u0646\u062f \u0648 \u0686\u0642\u062f\u0631 \u0632\u0645\u0627\u0646 \u0628\u0631\u062f\u0647 \u0627\u0633\u062a.<\/p>\n

\u06cc\u06a9 \u06a9\u0627\u0631\u06cc\u0632 \u0641\u0631\u0648\u0634 \u062f\u0631 \u06a9\u0646\u0627\u0631 \u06cc\u06a9 \u0646\u0631\u0645 \u0627\u0641\u0632\u0627\u0631 CRM \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0634\u0645\u0627 \u062f\u0631 \u067e\u06cc\u06af\u06cc\u0631\u06cc \u0641\u0631\u0622\u06cc\u0646\u062f \u06a9\u0627\u0631 \u062a\u06cc\u0645\u062a\u0627\u0646 \u06a9\u0645\u06a9 \u06a9\u0646\u062f ( \u0646\u0631\u0645 \u0627\u0641\u0632\u0627\u0631 CRM \u0686\u06cc\u0633\u062a\u061f<\/a><\/strong> ). \u0634\u0645\u0627 \u0645\u06cc\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u0631\u0627\u062d\u0644 \u0647\u0631 \u06cc\u06a9 \u0627\u0632 \u0627\u0641\u0631\u0627\u062f \u062a\u06cc\u0645 \u0631\u0627 \u062f\u0631 \u0641\u0631\u0622\u06cc\u0646\u062f \u06cc\u06a9 \u0645\u0639\u0627\u0645\u0644\u0647 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f\u060c \u0648 \u062a\u0634\u062e\u06cc\u0635 \u062f\u0647\u06cc\u062f \u062f\u0631 \u06a9\u062f\u0627\u0645 \u0645\u0631\u062d\u0644\u0647 \u0645\u06cc \u0628\u0627\u0634\u0646\u062f \u0648 \u0686\u0642\u062f\u0631 \u0632\u0645\u0627\u0646 \u0628\u0631\u062f\u0647 \u0627\u0633\u062a.<\/p>\n

\u06a9\u0627\u0631\u06cc\u0632 \u0641\u0631\u0648\u0634 \u0686\u06cc\u0633\u062a\u061f<\/strong><\/p>\n

\u06a9\u0627\u0631\u06cc\u0632 \u0641\u0631\u0648\u0634 \u06cc\u06a9 \u0633\u0627\u062e\u062a\u0627\u0631 \u0645\u0631\u062d\u0644\u0647 \u0628\u0647 \u0645\u0631\u062d\u0644\u0647 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u062a\u06cc\u0645 \u0634\u0645\u0627 \u0645\u06cc \u06af\u0648\u06cc\u062f \u062f\u0642\u06cc\u0642\u0627\u064b \u0686\u0647 \u0641\u0639\u0627\u0644\u06cc\u062a \u0647\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u06cc\u06a9 \u0645\u0639\u0627\u0645\u0644\u0647 \u06cc \u0645\u0648\u0641\u0642 \u0628\u0627\u06cc\u062f \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f.<\/p>\n

\u06cc\u06a9 \u0641\u0631\u0622\u06cc\u0646\u062f \u0641\u0631\u0648\u0634 \u0628\u0637\u0648\u0631\u06a9\u0644\u06cc \u0634\u0627\u0645\u0644 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0627\u0633\u062a:<\/p>\n

    \n
  1. \u062a\u0648\u0644\u06cc\u062f \u0633\u0631\u0646\u062e<\/li>\n
  2. \u0628\u0631\u0631\u0633\u06cc \u0635\u0644\u0627\u062d\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc<\/li>\n
  3. \u0628\u0631\u0642\u0631\u0627\u0631\u06cc \u062a\u0645\u0627\u0633<\/li>\n
  4. \u067e\u0631\u0632\u0646\u062a \u06cc\u0627 \u0627\u0631\u0627\u0626\u0647 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc<\/li>\n
  5. \u0628\u0633\u062a\u0646 \u0642\u0631\u0627\u0631\u062f\u0627\u062f<\/li>\n
  6. \u062d\u0641\u0638 \u0645\u0634\u062a\u0631\u06cc<\/li>\n<\/ol>\n

    \u06cc\u06a9 \u062c\u0633\u062a\u062c\u0648\u06cc \u0633\u0631\u06cc\u0639\u060c \u0645\u062f\u0644 \u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u06cc \u0631\u0627 \u062f\u0631 \u0645\u0648\u0631\u062f \u06a9\u0627\u0631\u06cc\u0632 \u0641\u0631\u0648\u0634 \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f. \u0628\u0631\u062e\u06cc \u0641\u0631\u0627\u06cc\u0646\u062f\u0647\u0627\u06cc \u0641\u0631\u0648\u0634 \u0633\u0647 \u0645\u0631\u062d\u0644\u0647 \u062f\u0627\u0631\u0646\u062f\u060c \u0628\u0631\u062e\u06cc \u062f\u06cc\u06af\u0631 \u0647\u0634\u062a \u0645\u0631\u062d\u0644\u0647 \u0648… \u0628\u0627 \u0648\u062c\u0648\u062f \u062a\u0641\u0627\u0648\u062a \u0647\u0627\u06cc \u0633\u0627\u0632\u0645\u0627\u0646 \u0647\u0627 \u060c \u0647\u0631\u06a9\u0633\u0628 \u0648\u06a9\u0627\u0631\u06cc \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0627\u06cc\u0646 \u0641\u0631\u0622\u06cc\u0646\u062f \u0641\u0631\u0648\u0634\u060c \u0645\u0639\u0627\u0645\u0644\u0647 \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u062f\u0647\u062f: \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0646 \u0641\u0631\u0635\u062a\u0647\u0627 \u060c \u0628\u0631\u0631\u0633\u06cc \u0635\u0644\u0627\u062d\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc\u060c \u067e\u0631\u0632\u0646\u062a \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0648 \u0628\u0633\u062a\u0646 \u0642\u0631\u0627\u0631\u062f\u0627\u062f.<\/p>\n

    \u0634\u0645\u0627 \u0642\u0631\u0627\u0631 \u0646\u06cc\u0633\u062a \u062f\u0642\u06cc\u0642\u0627 \u0628\u0631 \u0637\u0628\u0642 \u0627\u06cc\u0646 \u0645\u0631\u0627\u062d\u0644 \u060c \u0641\u0631\u0622\u06cc\u0646\u062f \u0641\u0631\u0648\u0634 \u062e\u0648\u062f \u0631\u0627 \u0628\u0633\u0627\u0632\u06cc\u062f\u060c \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f\u060c \u0631\u0648\u0646\u062f \u06a9\u0627\u0645\u0644 \u0641\u0631\u0648\u0634 \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u062d\u0633\u0628 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062e\u0648\u062f \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u06cc\u062f\u060c \u0627\u0645\u0627 \u0628\u0631\u0627\u06cc \u0637\u0631\u0627\u062d\u06cc \u0641\u0631\u0622\u06cc\u0646\u062f \u0641\u0631\u0648\u0634 \u0628\u0627\u06cc\u062f \u0627\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f \u0631\u0627 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f:<\/p>\n

      \n
    1. KPI \u0645\u0647\u0645 \u0633\u0627\u0632\u0645\u0627\u0646 \u0634\u0645\u0627 (\u0634\u0627\u062e\u0635 \u0647\u0627\u06cc \u0633\u0646\u062c\u0634 \u0639\u0645\u0644\u06a9\u0631\u062f \u0633\u0627\u0632\u0645\u0627\u0646)<\/li>\n
    2. \u0645\u0631\u0627\u062d\u0644 \u0645\u0634\u062e\u0635\u06cc \u062f\u0631 \u06a9\u0627\u0631\u06cc\u0632 \u0641\u0631\u0648\u0634 \u0634\u0645\u0627 \u062a\u0639\u0631\u06cc\u0641 \u0634\u0648\u062f.<\/li>\n
    3. \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0633\u0627\u0632\u0645\u0627\u0646 \u0628\u0627 \u0645\u0631\u0627\u062d\u0644 \u06a9\u0627\u0631\u06cc\u0632 \u0641\u0631\u0648\u0634 \u0634\u0645\u0627 \u0645\u0637\u0627\u0628\u0642\u062a \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<\/li>\n
    4. \u0641\u0639\u0627\u0644\u06cc\u062a \u0647\u0627\u06cc \u0641\u0631\u0648\u0634\u0646\u062f\u0647\u060c \u0628\u0627\u06cc\u062f \u062f\u0631 \u0647\u0631 \u0645\u0631\u062d\u0644\u0647 \u0627\u0632 \u06a9\u0627\u0631\u06cc\u0632 \u0641\u0631\u0648\u0634 \u0645\u0634\u062e\u0635 \u0628\u0627\u0634\u062f.<\/li>\n<\/ol>\n

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