Marshalling McLuhan for Media Theory

A short op-ed-style piece for English Studies in Canada.

Watch the referenced “Marshall McLuhan: Part of Our Heritage” video on YouTube.

“Thirty years after his death, and a century after his birth, the cultural and theoretical contributions of Marshall McLuhan continue to be reinterpreted, reappropriated, and reactivated in a wide range of popular and academic contexts… Despite this influence, a common and justifiable perception exists in North America that McLuhan’s contributions remain outside of mainstream academic research and scholarship…”

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