Nadia Gonzaga's Blog

I thought Professor Michael Roberto’s blog post on entrepreneurs was quite intriguing. His post was based off of an article by The Wall Street Journal that focused on analyzing the question: are entrepreneurs really different from the rest of us? Professor Roberto pointed out that conventional wisdom says that entrepreneurs are different from everyone else. Why? Entrepreneurs are creative, daring, risk-seekers, […]

I found Brian Wei Gonce’s blog post on Nike’s Appeal to Women particularly interesting because it highlighted the importance of segmenting to a certain audience and having good positioning. Nike has ventured into the female athletic-clothing industry and has witnessed an great increase in sales. According to the blog, “Nike has realized the importance of broadening their […]