My first post is going to be about the breakthrough McDonald’s made when marketing their new drinks including the cappucino, latte, and mocha. The link posted above is for a commercial that McDonald’s released in 2008. Up until then, consuming these drinks made people feel like they had to go to a coffee shop and become somebody they were not. McDonald’s saw the opportunity to market these drinks to everyday people who wanted to have a mocha without having to listen to jazz music and pay outrageous amounts for a drink. A desirable product with a reasonable price that is available at any McDonalds and promoted to the right people is a winner in any market.
That is all.