First Post- Mcdonald’s vs. Coffee Shop
My first post is going to be about the breakthrough McDonald’s made when marketing their new drinks including the cappucino, latte, and mocha. The link posted above is for a commercial that McDonald’s released in 2008. Up until then, consuming these drinks made people feel like they had to go to a coffee shop and become somebody they were not. McDonald’s saw the opportunity to market these drinks to everyday people who wanted to have a mocha without having to listen to jazz music and pay outrageous amounts for a drink. A desirable product with a reasonable price that is available at any McDonalds and promoted to the right people is a winner in any market.
That is all.