Found this old commercial from the 90’s about Sensodyne Toothpaste. Positioning statements have been around longer than we have, that’s for sure. Check it out.!

Was going through the blogs of  some of my classmates and I came across one that really caught my attention. Negar Amiri’s blog post entitled “Advertising at the wrong time” (http://negamiri.wordpress.com) was something that I hadn’t really though about before. For many non profit organizations, funding comes from their sponsors. How else are they supposed […]

As a regular watcher of the Simpsons, I was thinking about  how marketing applies to one of the characters on the show. For people who have no clue what I’m talking about, one of the characters on the Simpsons named Ned Flanders decides to give up his career as a pharmacist and open up a […]

It has come to my attention that just because your target market is a certain age group, there’s no reason that you can’t target other age groups at the same time. Think about all ages events for nightclubs. It’s a great way to introduce the nightclub environment to kids while they are underage. It gives […]

https://www.youtube.com/watch?v=6lZMr-ZfoE The biggest selling point of the IPhone is its versatility. In the commercials above, the IPhone is used for a number of different tasks: looking up restaurants, movies, music, surfing the web, , checking email, playing games, and of course the phone feature. It is also advertised as a very user friendly phone that […]