IPhone
https://www.youtube.com/watch?v=6lZMr-ZfoE
The biggest selling point of the IPhone is its versatility. In the commercials above, the IPhone is used for a number of different tasks: looking up restaurants, movies, music, surfing the web, , checking email, playing games, and of course the phone feature. It is also advertised as a very user friendly phone that is simple to operate and performs a number of tasks. The Iphone would be perceived as a product of great value to people who want one device that allows them to do all of the things listed above and more. Therefore, the price would not be an issue for people who feel they would get a lot out of the phone. The product is also easy to find which means that the product is in the places where consumers can get ahold of them. The target market seems to be students and young professionals who are always on the go and need to be mobile. There are also a lot of fun applications that would be intended for a younger group of people as well. Apple caters to this market and makes the Iphone seem like a necessity for people in this market.
October 8th, 2023 at 12:32 am
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