Advertising gone too far….
Was going through the blogs of some of my classmates and I came across one that really caught my attention.
Negar Amiri’s blog post entitled “Advertising at the wrong time” (http://negamiri.wordpress.com) was something that I hadn’t really though about before. For many non profit organizations, funding comes from their sponsors. How else are they supposed to get funding right? But Negar brought up an excellent point in her post which was that there is a point where an organization has too many sponsors and takes the attention away from what the non profit organization is actually setting out to do. In addition, she talked about how many of the sponsors do not even relate to the organization whatsoever. It seems as though many companies see non profit organizations as an opportunity to advertise and therefore their strategy is to market their own company through organizations that need funding. It doesn’t even matter what the organization is all about. A goal for companies to work towards is to sponsor companies that share similar values and mission statements. This would help to indicate to the general public that they are not all about getting their name out there and actually share something with another organization.
Great blog Negar! Keep up the good work 🙂
Till next week.