I went to see the new Harry Potter movie this weekend and the theatre was absolutely packed. At a time when the movie theatres are clearly in trouble due to piracy and free downloads, it was amazing to see so many people lined up to see this new movie. Because of the association with the […]

Since we just finished talking about the price P in our class, I figured I’d talk a little bit about how companies use different formulas to come up with their final price. There are several methods companies can use to come up with their selling price. I wanted to just outline a few. Markup on […]

https://blogs.ubc.ca/kimmmn/ I thought that Kim Nguyen’s post about Frito Lay’s noisy chip bags was quite creative. In her post, she talks about Frito Lay’s switch to eco friendly bags and the negative response it was getting. Rather than recall the product, Frito Lay stuck with the design of their new bags and made an educational […]

http://markettingblog.blogspot.com Looking at some marketing blogs this week, this one sort of got me thinking. This post talks a lot about how the push for Christmas marketing has already begun. I guess I have to check my calendar because the last time I checked, Christmas was in December. However, this seems to be a regular […]