‘Tis the season to be jolly…well not quite yet….
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Looking at some marketing blogs this week, this one sort of got me thinking. This post talks a lot about how the push for Christmas marketing has already begun. I guess I have to check my calendar because the last time I checked, Christmas was in December.
However, this seems to be a regular trend that we tend to see, especially around a lot of shopping malls and outlet stores. Recently in 296, we talked about consumers and their temporal state. Based on how a consumer is feeling at a given point in time, their chances of making a purchase can be affected.
How can companies use this knowledge to better market their goods/services? Seems like it would be a good idea to take advantage of a holiday that is coming around the corner. Maybe a holiday that is all about being happy and king to one another? Perhaps.
When consumers are in the holiday mood, it is a safe assumption to make that people want to shop be it for themselves or loved ones. Therefore, an opportunity arises for marketers to build their strategies around the holiday season. The earlier this strategy is in place, the more time there is for it to effect.
Marketing strikes yet again.
‘Till next week.