Negative Circumstance, Positive Spin
https://blogs.ubc.ca/kimmmn/
I thought that Kim Nguyen’s post about Frito Lay’s noisy chip bags was quite creative. In her post, she talks about Frito Lay’s switch to eco friendly bags and the negative response it was getting. Rather than recall the product, Frito Lay stuck with the design of their new bags and made an educational campaign out of the product. The big push that Frito Lay was making for sustainability has obviously outweighed the negative response of noisy bags.
Great post Kim.
Till next week.