Harry Potter in demand
I went to see the new Harry Potter movie this weekend and the theatre was absolutely packed. At a time when the movie theatres are clearly in trouble due to piracy and free downloads, it was amazing to see so many people lined up to see this new movie.
Because of the association with the books by J.K. Rowling by so many people, the Harry Potter movies are one of the rare occasions where people such as myself who would normally not pay much to go see a movie finally decide that it’s worth it to go see a movie on the big screen.
Consumers need to be convinced of the value of a product and that they are receiving a benefit that either matches or exceeds the cost of that benefit.
I felt that the value I received was far greater than the price(cost of the ticket, popcorn, driving to the theatre and searchiing for a parking spot, searching for a seat) was well worth it.
For those of you who haven’t seen it yet, please make the effort. It was very well done.