I went to see the new Harry Potter movie this weekend and the theatre was absolutely packed. At a time when the movie theatres are clearly in trouble due to piracy and free downloads, it was amazing to see so many people lined up to see this new movie. Because of the association with the […]

Since we just finished talking about the price P in our class, I figured I’d talk a little bit about how companies use different formulas to come up with their final price. There are several methods companies can use to come up with their selling price. I wanted to just outline a few. Markup on […]

https://blogs.ubc.ca/kimmmn/ I thought that Kim Nguyen’s post about Frito Lay’s noisy chip bags was quite creative. In her post, she talks about Frito Lay’s switch to eco friendly bags and the negative response it was getting. Rather than recall the product, Frito Lay stuck with the design of their new bags and made an educational […]

http://markettingblog.blogspot.com Looking at some marketing blogs this week, this one sort of got me thinking. This post talks a lot about how the push for Christmas marketing has already begun. I guess I have to check my calendar because the last time I checked, Christmas was in December. However, this seems to be a regular […]

Found this old commercial from the 90’s about Sensodyne Toothpaste. Positioning statements have been around longer than we have, that’s for sure. Check it out.!

Was going through the blogs of  some of my classmates and I came across one that really caught my attention. Negar Amiri’s blog post entitled “Advertising at the wrong time” (http://negamiri.wordpress.com) was something that I hadn’t really though about before. For many non profit organizations, funding comes from their sponsors. How else are they supposed […]

As a regular watcher of the Simpsons, I was thinking about  how marketing applies to one of the characters on the show. For people who have no clue what I’m talking about, one of the characters on the Simpsons named Ned Flanders decides to give up his career as a pharmacist and open up a […]

It has come to my attention that just because your target market is a certain age group, there’s no reason that you can’t target other age groups at the same time. Think about all ages events for nightclubs. It’s a great way to introduce the nightclub environment to kids while they are underage. It gives […]

https://www.youtube.com/watch?v=6lZMr-ZfoE The biggest selling point of the IPhone is its versatility. In the commercials above, the IPhone is used for a number of different tasks: looking up restaurants, movies, music, surfing the web, , checking email, playing games, and of course the phone feature. It is also advertised as a very user friendly phone that […]

Mcdonald\’s Commercial My first post is going to be about the breakthrough McDonald’s made when marketing their  new drinks including the cappucino, latte, and mocha. The link posted above is for a commercial that McDonald’s released in 2008. Up until then, consuming these drinks made people feel like they had to go to a coffee […]