CHANEL’s Segmentation

Chanel N.5 – for the first time

Luxury brands always give customers a feeling of nobility. Every luxury brand has its own spirit – the brand culture which is gradually developed over time. Chanel, for example, delivers the fashion to the customer. This blog will discuss Chanel’s one segmentation briefly.

SEGMENT:

Geographic: North America

Demographic: Middle-age 18-50, annual income level of $100,000 or higher. Variables such as age and income level are important because they are easily indentifiable and linked to one another.

Psychographic: Self-concept: see themselves as affluent individuals; Chanel is a fashion commodity that represents status.

Behavioral: benefit: high qulity and high fashion bags, watches, and clothes compared to direct.

 

 

 

 

 

 

 

 

11 thoughts on “CHANEL’s Segmentation

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