Luxury brands always give customers a feeling of  unreachable. Of course they do, becuase their high price. Actually most of luxury brands have their own culture which is gradually developed over time. For example, Chanel provides high quality and graceful “Chanel Style” fashion accessories to customers.

Creating a vivid scene attracts customers to purchase. Chanel Company does a great job on it. First of all, in commercial, Chanel’s advertisement gives customers an impression that Chanel is a representative of a graceful and fashionable lifestyle. Through the commercial, the company delivers its core value to the customers and match it to their needs.

Then in Chanel’s exclusive shop, Chanel always use white and black to be main color. These two color represents a feeling of simple and clean to customers. And when customers shop in store, the salers will always mention that the materials are high level and good quality. Chanel is successful in scene marketing. It builds a relationship with customers.  This strategy inspires customers’ imagination in the way the Chanel company wants. it is obvious that for companies like Chanel, the more customers they inspired, the more money they make.