Benz-CLA (Car review from carscom)
With the more and more fierce of auto marketing competition and the diversification of customers demanding, unparalleled challenge faced the corporation. Mercedes-Benz presents new CLA series at New York Auto Show in 2013.
The Mercedes-Benz 250 CLA is a front wheel drive, four door semi luxury car powered by a 2.0L turbocharged for cylinder. The starting price is $29,990 in USA. When all is said and done, i will say customers should spend $3000 more in accessories. The total will be about $33,000 before tax.
The CLA model is launched to privide a lower priced Benz range as the C-series moved up-market. The CLA is targetd at “city folk with options.” The CLA is positioned to be attractive to a younger demographic based on the styling and specifications. The Mercedes-Benz believes CLA buyers will be stepping into a Benz Style for the first time, up from cheaper cars like the Volkswagen Golf. The direct competitors for Benz CLA will be BMW 1-series and Audi A3.
To sum up, Mercedes-Benz’s CLA series targets the middle class in North America, who after experiencing an economic depression, now wisely spend there money where it counts. Due to the Mercedes-Benz’s high reputation for quality, customers will attract by that low starting price suddenly.
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