Parmigiani Fleurier SA is a Swiss brand of luxury watchmarker founded in 1976 by Michel Parmigiani. All Parmigiani watches are hand-crafted, taking at least four hundred hours to create. In order to ccreate exclusivity, only a few thoudsand pieces are produced every year. All Parmigiani watches’ straps are provided by Hermes company. And Parmigiani Fleurier has a series watch “Bugatti”. All watches in this series are inspired by supercar Bugatti Veyron.
Parmigiani Bugatti Vitesse timepiece
Collaboration is a good way to gain brand reputation. Other successful example is H&M.
Versace represents the fashion and high price. H&M is famous for its cheap and beautiful. When the H&M company designers get the inspiration from the world top fashion show every year, H&M can turn the design into real appearels and sell them on the market as soon as possible. For Versace for H&M collection, each special collection has its own different “spirit.” It can satisfy a lot of customers who have differenent desired. When they sold the Versace for H&M collection last year, I saw how customers crazy are about the collections; at night customers stood outside the store for hours buying the H&M clothes and bags.