If You Don’t Use a Paper Toilet-Seat Cover, You’re Basically Sitting on Someone’s Hairy Butt

I personally felt that this ad was effective and delivered its message to the targeted audience. This ad is targeted at people who are concerned over the use of public toilets and the degree of sanitation. Marketing firms and departments use communication to target specific groups of  consumers and influence them into buying a particular product. Advertising is a necessary form of communication for companies looking to  promote their product or service to the consumer.

This timeless sales technique will often rely upon needing to capture the  attention of consumers. Once advertisers capture a targeted consumer’s attention, they will often  employ psychology in an attempt to coerce the individual to purchase a  particular product.  One such way of doing this is to make people want to fit in  by showing the product or service as being popular with various peer groups. As in this case, the company is associating the product with hygiene level expected by consumers or consumers who are disgusted with the cleaniness of public washrooms.