I must admit, video making is literally a pain! And, that is maybe why I am not in the faculty of videography or anything related to that. However, it is still an enriching experience and we had fun!

No man’s an island. Especially with deadlines for most projects nearing, it definitely helped when teammates are able to lighten your workload. However, everyone should put in a similar amount of effort. T.E.A.M = Together Everyone Achieves More.

Through COMM296, I realised marketing is more than just advertisements and selling. In fact, a whole myriad of activities goes on behind an organization – from producing to reaching the market, every step has marketing involved. How to design and make the product, what ergonomical features should it have that consumers want, etc to how do we reach and deliver it to the market. Marketing should no longer be classified as a cost center, but rather an “indirect” profit center.

Price is no longer about the dollar amount, but rather, the perceived value. Of course, at the every bottom line, there is a monetary figure attached to it. But behind this figure, lies value. Product – who would have given so much thought about it? It is just an item we use isn’t it? I didn’t think that indepth about the so-called product lifecycle beforehand, but now, it is useful to know such stuff especially if I would want to start my own business in future.

It has been a wonderful learning experience! Thank you, Tamar!