![\"\"](\"http:\/\/www.adweek.com\/files\/imagecache\/node-blog\/blogs\/hygienex.jpg\" "\\"\\"")
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If You Don’t Use a Paper Toilet-Seat Cover, You’re Basically Sitting on Someone’s <\/strong><\/span><\/a>Hairy Butt<\/strong><\/span><\/a><\/p>\n I personally felt that this ad was effective and delivered its message to the targeted audience. This ad is targeted at people who are concerned over the use of public toilets and the degree of sanitation. Marketing firms and departments use communication to target specific groups of\u00a0 consumers and influence them into buying a particular product. Advertising is a necessary form of communication for companies looking to\u00a0 promote their product or service to the consumer.<\/p>\n This timeless sales technique will often rely upon needing to capture the\u00a0 attention of consumers. Once advertisers capture a targeted consumer’s attention, they will often\u00a0 employ psychology in an attempt to coerce the individual to purchase a\u00a0 particular product.\u00a0 One such way of doing this is to make people want to fit in\u00a0 by showing the product or service as being popular with various peer groups. As in this case, the company is associating the product with hygiene level expected by consumers or consumers who are disgusted with the cleaniness of public washrooms.<\/p>\n","protected":false},"excerpt":{"rendered":" If You Don’t Use a Paper Toilet-Seat Cover, You’re Basically Sitting on Someone’s Hairy Butt I personally felt that this ad was effective and delivered its message to the targeted audience. This ad is targeted at people who are concerned … Continue reading