CLAUDIA SJOBERG-FOUNDER OF ATLANTIS PROGRAMS

I found it interesting to read that females account for 38 per cent of B.C.’s self-employed people.  Also interesting is the statistic that the number of female entrepreneurs in B.C. jumped 3.4% between 2007 and 2012, in comparison to 2.8% for males.  Even more interesting to note is that the increase was entirely attributable to females over the age of 45.  Why is that I wonder?  I suppose it has something to do with the desire for women to preserve a balance between life and work and through self-employment can somewhat control that better.   As discussed in class most of these companies were developed as start-ups to address “what’s bugging you”, and “what’s missing”, and females seem to have a knack for doing this.  The secret to their success is that they deeply care about their products or services, and due to the need for work-life flexibility, companies develop slowly and growth is steady.  I would think that this allows for kinks to be worked out, and continual re-assessment of products and practices which result in greater success.

http://www.theprovince.com/life/Making+their+business/9176322/story.html