“Good for The Community” = Good for Business.

-As we have been learning more and more about social entrepreneurship and have been exposed to several real-life examples, I cannot help but realize that having the title of “social entrepreneur” is good for business.  Almost everyone I can think of enjoys doing something kind for someone else.  That warm feeling we all get inside makes us feel good, knowing we have done something we didn’t necessarily need to do, for reasons that are unselfish.  As with the examples we have studied, people are more likely to promote one’s business if they get these feelings from doing so.  For example, Save On Meats in Vancouver, British Columbia, employs struggling individuals who need employment in order to stay clean.  People from the local area are much more likely to contribute to Save On Meats’s business knowing this, in contrast to the store having more ‘regular’ employees.  Social entrepreneurs are typically genuine people with intentions of making positive contributions to society.  The fact that a new spectrum of potential customers appears to social entrepreneurial-based businesses is an added bonus.

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